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SMACK Cosmetics
Personal Project, Pratt Institute
Logo & Branding
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As both a consumer and admirer of the beauty industry, I created the Smack Cosmetics brand as a class project to learn more about branding and packaging. The purpose of Smack's visual style was to bridge the gap between drug store and luxury markets.
I wanted to explore patterns and colors that weren't commonly represented found on beauty packaging.
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