SMACK Cosmetics

Personal Project, Pratt Institute

Logo & Branding

‚Äč

As both a consumer and admirer of the beauty industry, I created the Smack Cosmetics brand as a class project to learn more about branding and packaging. The purpose of Smack's visual style was to bridge the gap between drug store and luxury markets.
I wanted to explore patterns and colors that weren't commonly represented found on beauty packaging.